Ich hasse Wind und Nutella unter den Fingernägeln. Ich mag Flamingos, Gewaltfreie Kommunikation, Klarheit & Struktur, House of Cards, türkis, Milch mit 1/5 Kaffee, die Ostsee, Fresien, Stephen King & Helge Schneider.
13 Jahre habe ich sowohl im Startup als auch im 100-Mio-Dollar-Business gearbeitet.
Seit 2009 berate ich in eigener Praxis Gründer, Unternehmer und Leiter beim Rollenwechsel vom Freund zum Chef und unterstütze sie, effektiv mit ihren Teams zusammen zu arbeiten.
Ich bin Diplom-Psychologin, systemische Beraterin und Therapeutin. Willst du noch mehr über mich erfahren? Auf meinem Blog verrate ich 42 Geheimnisse über mich.
I help founders who hired their first employees or people who became a teamlead to master the role change from being a friend to being the leader
05/2018 - 11/2018
Human Relations Consultant
HR processes, recruiting, onboarding, HR admin (Blue Cards, Payroll), OKR
06/2015 - 03/2017
Director of Business Development & Change Management, Spreadshirt
Implementation of organizational change, such as revised corporate structure, processes and tools to make the whole organization more effective. I supported the CEO and CFO in developing the corporate strategy and the creation of vision, mission and company objectives which I rolled out in the whole company.
Evaluation of new business models and linked business cases
Personal coaching of senior executives
Preparation for upcoming investment cycle
Implementation of company-wide prioritization and project managment standards, e.g. quarterly product prioritization process
Planning & implementation of global e-commerce-projects/programs and visualisation for the whole company
Creation of Strategy Analysis role within department
01/2014 - 05/2015
Proud mother of a gorgeous girl.
04/2012 - 12/2013
Marketing Director Europe, Spreadshirt
Built up and led the international marketing team and restructured the department with the focus on performance marketing.
Responsible for the planning and implementation of the European marketing mix: TV advertising, SEM, social media, newsletter, promotions & campaigns
Improvement of user experience on landing pages
Target group analyses (for EU countries)
Built up team from 4 to 11 people, developed Strategic Marketing role and Country Manager roles for FR, DE, UK, Nordics; developed 3 junior people into team lead role
Detailled tracking of TV advertising and its placements (eg. CPO) and TV KPI definition
Implementation of campaign planning 6 months ahead
Annual order growth: 30%
Annual TV spend: 2 mill.
Annual SEM spend: 8 mill.
09/2010 - 03/2012
Product Manager Backoffice, Spreadshirt
Led a team of 5 Engineers and a Junior Product Manager; implemented Scrum in IT teams, developed Spreadshirt's fulfillment services and the automated vector check
Led a team of 5 Engineers and 1 Junior Product Manager
Responsible for implementation of requirements from Production, Customer Service, Designs Service, Finance & Controlling, Apparel, ERP
Implementation of Spreadshirt’s fulfillment services that serve big clients like Disney & Warner
Automation of designs check (resulted in annuals savings of 500k)
Implemented SCRUM in IT teams
Responsible for roadmap creation and prioritization processes
Implementation of external software like newsletter tools and Salesforce
User testing and A/B testing
Concept and development of facebook shop with focus on improving user experience
01/2009 - 08/2010
Head of Global Designs Service, Spreadshirt
Led a global customer care team (with representatives based in Leipzig, Berlin, Boston and Greensburg) with the task to check the printability of by customers uploaded designs; reduced team from 11 to 5 people within 12 weeks due to scaling and automation of processes. Implemented KPI thinking and processes & policies related to copyright law; reduced cost per piece and complaint rate in Production due to improved design pre-press.
04/2007 - 12/2008
Project Manager Customer Service, Spreadshirt
Acted as the right hand of the Customer Service Director, supporting him with strategy, project management and daily business: definition of KPIs; implementation of an error management process between Customer Service and Production; implementation of the net promoter score (NPS) as performance measure; implementation of a global customer satisfaction survey in 10 languages (that is still running and evaluation criterion for customer service representatives)
05/2004 - 03/2007
Customer Service Representative, Spreadshirt
By answering emails and phone calls in English and German language, I received a deep understanding of customers' needs and behaviors. My manager was the best role model ever and so I learned what it means to be a great leader and how to establish a productive and error-friendly culture, even with people working in homeoffice.
further jobs at Shell, Allianz, Universität Leipzig
09/2002 – 12/2006
University of Leipzig
Institute of Statistics; Institute of Public Health Medicine; Institute of Brain Research
Different jobs as Academic Assistant, held lectures in statistics and SPSS, did research in the areas of larynx cancer & dementia
06/2010 – 12/2012
University of Leipzig
Paul-Flechsig-Institute for Brain Research
Research in the area of annorexia and haptics with PD Dr. Martin Grunwald
„Observation of own exploration movements impairs haptic spatial perception“
Published online in September 2013 (Link)
Published in „Experimental Brain Research“, December 2013
by Springer-Verlag Berlin Heidelberg
zertifizierte Ausbildung zur Systemischen Therapeutin & Systemischen Beraterin
Scrum and Agile Methods Certificate
Zertifikat in Gesprächsführung
Diplom in Psychologie